Emami, which boasts of having some of the biggest names in tinsel town like Amitabh Bachchan and Kareena Kapoor as endorsers, has also recently signed a promotional deal with John Abraham starer ‘Force’.
Besides, BMW, Panasonic, CafeCoffee Day and Yatra.com also had tie-ups with ‘Love Breakups Zindagi’ starring Zayed Khan and Dia Mirza that was released last week.
“One big gain when we tie up with a movie is that it gives high visibility. Our brand visibility improves immensely during the time period. It is a totally different concept of promotion. The merits of it are always high,” said Godrej Appliances Vice President (Sales and Marketing) Kamal Nandi. (more…)

New Delhi:Actress Priyanka Chopra‘ who is also a trained western music singer has signed a worldwide recording agreement with Universal Music and Desi Hits to record and release her first international music album in 2012.
Bollywood actress Priyanka Chopra, who is working on her entrance international music folder, feels that creation music is magical.
“Packing packing…Craziness…off to LA tonight…creation music is magic! Will miss home but looking forward to new adventures,” Priyanka posted on microblogging site Twitter. (more…)

Reality TV star Kim Kardashian could very well be shaking her famous derriere to a Bollywood tune or two in the near future; and her dancing partner could very well be none other than Shah Rukh Khan himself because Brace yourself fans because
The 30-year-old could soon be seen in an Indian film with superstar Shah Rukh Khan
Founder Sheeraz Hasan, who is currently in Dubai with Kardashian and her mother Kris Jenner for the opening of his retail outlet Millions of Milkshakes, confirmed the news, saying: “I have a lot of connections in Hollywood and Bollywood, and it is time to actually merge the talent to bring about a universal brand.
“I asked Kim if she would ever be interested to star in a Bollywood movie and she hasn’t said no,” said Hasan, as Kardashian nodded in agreement. “So I gathered a collection of all of Shah Rukh Khan’s best films and have handed over the DVDs to Kim.
“She will hopefully watch them over this weekend and if all goes well, then we can get Kim and Shah Rukh to work together.”
Hasan added that he plans to set up a conference call between the three of them next week itself and hopes the news will be positive. (more…)

Rakhi feels that she was lucky and fortunate to meet Aamir, Salman and Shah Rukh. “I can say that the reason they are super successful is because not only are they extremely hard-working and sincere, but they also have the blessings and good wishes of their fans in India and abroad“, Rakhi Sawant said.
Sexy and item girl Rakhi Sawant seems to have a unique soft corner for the three Khans of the industry: Shahrukh Khan, Salman Khan and Aamir Khan. She claimed that the three Khans rule the nation’s film industry definitely.While talking about The Kapoor, Rakhi also said that the Kapoors are no match to the Khans.
According to TOI reports, Rakhi also added, “Aamir has come on my show after I wrote a letter inviting him, while Shah Rukh and Salman have encouraged me to do good work and inspired me by coming on my reality show Nach Baliye. I feel this is truly the industry of the ‘Khan’daan“.”

“Juhi was happily married in film DARR they why SRK was behind her? So this is not a problem if Madhuri ji is happily married. Yes yes I am ready to die for Madhuri ji,” KRK wrote on the social networking site.
Hmm…You certainly need some help Mr.Khan!
Kamaal Rashid Khan, who follows in the footsteps of Rakhi Sawant and Poonam Pandey is back with his antics again. This time, the loud mouth has something to say about the dhak dhak girl Madhuri Dixit Almost a fortnight back, Kamaal took to Twitter to expresses his desire to date Bollywood diva Madhuri Dixit.Madhuri Dixit is back to India for good, but here’s something that might just put her off!
However, he sited certain pre-requisites to flirt with Madhuri and also claimed that the gorgeous actress will like him more that her husband Dr. Shriram (more…)

In Bollywood that every second biggie which gets launched has either Kareena Kapoor or Katrina Kaif as their first choice?’. In fact I remember penning a piece around the same lines exactly a year ago – Super six in charge of Bollywood today where the choices, though topped by Kareena and Katrina, were still much wider. There were Priyanka Chopra and Aishwarya Rai in close contention for that No. 3 slot while Deepika Padukone and Kangna Ranaut were fighting it out to make their presence felt in Top-5 as well. While the top order remains intact, seems like there is some reshuffle round the corner when it comes to the other slots. This is what leads me to this week’s ‘Reflections’.The other day when I was penning my thoughts on the amazing journey of Katrina Kaif over the years, a thought crossed my mind – ‘What is indeed the state of affairs (more…)

Bollywood ghazal maestro Jagjit Singh, describing his death as the loss of a “true legend”.
Filmmaker Mahesh Bhatt said that his national award winning film ‘Arth’ attained such heights because of its music, which was composed by Singh and his wife Chitra.
From contemporaries like Mahesh Bhatt and Shaban Azmi to admirers like Karan Johar and Shah Rukh Khan, Bollywood personalities mourned the demise of the ghazal king. Filmmaker Mahesh Bhatt said that his national award winning film ‘Arth’ attained such heights because of its music, which was composed by Singh and his wife Chitra.
“My film ‘Arth’ would not have touched the hearts of millions of people without the contribution of Jagjit Singh. Thank you friend. Thank you,” Bhatt wrote on (more…)

Bollywood film production houses are adopting innovative ways to market their films and create a strong franchise around characters by launching games,novels and merchandise items to woo fans.
For instance, come Diwali, Shahrukh Khan’s fans will not only get to watch the mega flick Ra.one on big screens, but they will also be able to possess an action figure of the superhero ‘G.One’ or games that will enhance the level of engagement with the leading character.
Excel Entertainment, which is producing Shahrukh Khan starer Don 2, is also working on a plan to roll out graphic novels for the film’s marketing, according to people familiar with (more…)

Farah Khan is all set to make her Bollywood debut as a lead actor:Farah Khan, choreographer, filmmaker, Bollywood, Munni, Sheila, leading lady, Sanjay Leela Bhansali, Shirin Farhad, sister Bela, Seven Bungalows, kickstarted, tete-a-tete, Laughs, relationship, sweet SMS, birthday, Shirish, embarrassed, 40-plus, 20s or 30s, Shah Rukh Khan, next film, Diplomatic answer, Tees Maar Khan, emotional

Ace choreographer -filmmaker Farah Khan is all set to make her Bollywood debut as a lead actor. The woman who created Munni and Sheila has been signed on as the leading lady in Sanjay Leela Bhansali’s Shirin Farhad to be directed by his sister Bela.

A visibly glowing Khan met us at her Seven Bungalows flat and kickstarted a rather interesting and revealing tete-a-tete, saying, “Shoot your questions. My triplets just went to sleep, they sleep in unison.”

How did it feel when you were asked to play the female lead in Bhansali’s Shirin Farhad?
Thinking he was pulling my leg, I said, ‘You’re mad’.

Understandable, since the two of you have often taken digs at each other…
(Laughs) Yeah, we have trashed each other in the past. We have actually shared a very off-on relationship. We started our careers around the same time (pauses and stares at the ceiling).

Go on…
But we have been more than fine with each other for the past couple of years. We started bonding after my babies were born. He sent me a very sweet SMS and I sent biryani on his birthday. Since then we have been very cordial.
Did you say ‘yes’ to Bhansali instantly?
(Smiles) I asked Shirish if he would be embarrassed to see his 40-plus wife as a heroine. He said ‘Farah, I am chilled out about this. As long as you like the script, please go ahead’. I have full faith in Bela’s directorial abilities.
Have you and Bhansali changed?
We are in our 40s. You can’t be in your 40s and behave the same way as you did in your 20s or 30s. If yes, then you are retarded. I have definitely changed. Life has been rather good to me. I can’t still behave cracked.

At one point it was nice, but as you grow older, you become caring and sensitive. I’ll be honest, but I won’t make fun of someone or his/her film just because I think it’s cool. As for Sanjay, even he has mellowed down. Yes, he is a moody man but he has a great sense of humour.
Do all patch-ups lead to a film? Your patch-up with Shah Rukh Khan hasn’t culminated in a project together, hence this question.
I didn’t go to his vanity van because I wanted him in my next film.
Are friendships in the industry need based?
Sometimes, I feel that they are. Else why would Shah Rukh get so angry and take such a high stand if I didn’t do a film with him?
Is there a possibility of him starring in your next film?
I haven’t thought about it.
People are talking about your newfound friendship with Hrithik Roshan. Buzz is, he will star in your next film.
As I said, I haven’t thought about the casting yet. And my friendship with Hrithik is not newfound. I know him since Kaho Naa Pyaar Hai.
People expected your last film Tees Maar Khan to do better…
Jeez that’s a compliment.
But were you okay with it?
No. It hit me. People were out there to tear my film apart. But on hindsight, I think it was good for me. I think people want my films to be very big and emotional all the time.

People expected you to drop Akshay Kumar from Joker after Tees Maar Khan…
Why would I do that? Akshay did everything I asked him to. If anybody needs to be blamed for Tees Maar Khan failure, it’s me.

Did you ever feel that if Tees Maar Khan starred SRK…
(Interrupts) No. Never. Those who didn’t like Tees Maar Khan wouldn’t have liked it with anybody else.

Katrina Kaif or Sonakshi Sinha who is a better dancer?
In Joker, Sonakshi was told to dance impromptu. In Tees Maar Khan, I had choreographed the item number which Katrina had rehearsed. Unless both dance with equal practice done, we shouldn’t analyse this.

Sallu, Aamir Khan and SRK in a triple Khan whammy for YRF in 2012: Salman Khan,Aamir Khan, Shah Rukh khan,  a triple Khan, YRF, 2012,  embark,  project, to revive, the numero, uno banner , Bollywood, feature,  Kabir Khan,  Dhoom 3, Yash Chopra,  Yash Raj Films, functioned earlier, cheap prices, churning out , huge sums,  Katrina Kaif ,  opposite Sallu,  Priyanka Chopra ,  hand and hence,  Khan-daan, An unconfirmed story, October onwards,  heroine, New York, gladly responded, Kabir, cajole, Sher Khan

If all goes well, it will be Salman Khan, Aamir Khan and Shah Rukh Khan in a triple Khan whammy for YRF in 2012, when they embark on the project to revive themselves as the numero uno banner in Bollywood.Salman will feature in a Kabir Khan film, Aamir in Dhoom 3 and SRK in the Yash Chopra helmed project by Yash Raj Films.In a stark comparison to the way they functioned earlier, but getting actors at cheap prices when they were doing very well, the Chopras are now churning out huge sums of money to sign on the stars.Aamir Khan, Salman Khan and Shah Rukh Khan are being paid whopping sums of money to star in the films being made by YRF.Salman in fact has seen the same contract that Aamir did with YRF to use it as a benchmark to create his contract. An unconfirmed story doing the rounds is that Priyanka Chopra refused to allot as many dates as Salman Khan and that she is supposed to be replaced by Katrina Kaif in the film opposite Sallu.Kat have split from Sallu but then she does not have big films in hand and hence is supposed to have given the nod to every condition imposed by YRF.Kabir Khan, who is the fourth Khan in the Khan-daan, had asked his heroine from New York to fit in and she gladly responded.Kabir is trying to cajole Salman Khan to work in the film from October onwards even though Salman has given dates to Kick and Sher Khan.